Recently, goods that allow beauty products to be used as fashion items are receiving a good response.
A representative example can be seen in the brand ‘Tambourines’.
Tambourines, a cosmetics brand that pursues sensuous art and beauty, held an event where they gave away a pearl case (a mini crossbag designed to hold perfume) with the purchase of the new perfume 'The Egg Perfume'.
The goods were given out only at the Seongsu flagship store, and were so popular that the store was sold out in just 3 days after waiting for 6 hours on the day of opening.
Source: Tambourinez official Instagram
A photo of Tambourines model Jenny wearing it also became a hot topic, and many consumers who were unable to purchase it offline inquired about selling it online.
SourceㅣTambourines Kakao gift
They also introduced a fur key ring that can carry lip balm, a product produced to commemorate the launch of Egg Lip Balm.
Along with the launch of Egg Lip Balm, an event was held to give out Egg Fur keyrings as a limited gift to Kakao, but it became so popular that it sold out quickly.
In this way, increasing the usability of items that must always be carried, such as lip balm or perfume, by incorporating them into fashion is attracting great attention.