‘Conscious Beauty’ is an ethical consumption concept that includes environmental awareness, including the exclusion of existing animal testing (vegan beauty) and the avoidance of the use of ingredients suspected of being harmful (clean beauty).
In a survey conducted by the Korea Consumer Agency in April 2023 on 1,000 adult men and women in their 20s to 60s nationwide, 90.7% of respondents said they were willing to purchase eco-friendly products. In particular, 95.3% of them responded, ‘I will purchase eco-friendly products even if the price is somewhat more expensive than regular products.’
The first vegan beauty brand to be introduced at Setorial is ‘L.Abreeze.’
L.Abreeze, a vegan color beauty brand made with safe ingredients that everyone can use with confidence, was first launched in August 21 with the slogan, “My First Vegan Beauty, a vegan color beauty brand that will begin the journey for true beauty.”
Starting with lipstick, it has a total of 5 lineups, including foundation, concealer, spatula, and stick shadow. Among them, the most recently launched stick shadow was selected by Allure Korea for its high usability.
The dual stick stick shadow can be used in a total of 6 colors.
The round type with a large area is good as a base, and the pencil type with a small area is good as a point.
Additionally, this product has received French Yves Vegan certification and can be used on cheeks or lips.
The L.Abreeze color line, which was also introduced on Solo Hell 1 contestant Freesia's Instagram, allows for lovely makeup looks with vibrant colors.
As makeup trends are changing recently, why not prepare beauty items for an exciting spring day with environmentally conscious vegan beauty brand L.Abreeze?